Why the box office phunk?
- The rise of alternative entertainment options, particularly gaming. The gaming industry, fueled by Sony’s PlayStation, Microsoft’s Xbox, Nintendo, Sega, and a slew of game makers such as Electronic Arts is fast capturing the eyeballs of America. Individual game releases are viewed in the vein of movies–they are costly to make, are preceded by marketing blitzes, and have a limited shelf life. A successful game like "Grand Theft Auto" or "Halo" can make millions. Legions of Gen Y’ers and Gen X’ers ages 10 to 40 are increasingly turning away from sitting in a movie theater to other entertaining pursuits. They want interactive experiences. Aside from being there for the occasional epic moment such as the end of the "Star Wars" saga, or the highly anticipated "The Matrix" sequel, they prefer to read the book or wait for the video. Movie studios need to consider how to make their offering more interactive beyond movie web sites with flashy online content.
- Movie tickets are expensive and theaters are too inconvenient. Hollywood may have reached the near-term limit on how much it can get away with charging for a ticket. When it costs you $17 for a movie ticket, a small popcorn, and a soda, you know you’re paying too much. And that’s just for yourself! Plus, movie theaters are too far away and too much of a hassle for many people to bother with nowadays. Movie studios need to figure out how to bring their product to the masses, rather than expecting the masses to come to them. The movie distribution network and ticket-revenue schemes inked between studios and cinema owners is as outdated as the traditional automobile dealer network. It needs to figure out how to deliver content dynamically; for example, combining the concept of pay per view with movie distribution. Would you pay as much or more than a movie ticket to watch that brand new movie release on your digital cable? The answer is probably yes. The studios need to work with the likes of Comcast and DirecTV to offer another outlet to distribute original features.
- Studios are not producing original, compelling content. You’re probably read this time and again, but it is so true. Just look at the top movies so far this summer. Another "Star Wars" film, another "Batman" film, a remake of the TV series, "Bewitched," a remake of "Herbie, the Love Bug," another zombie sequel, and another CGI animated film featuring cute animals. Can’t wait to see that remake of "War of the Worlds," another alien disaster flick, or yet another comic book turned into a movie ("Fantastic Four")? "Mr. and Mrs. Smith" is the only high-grossing feature with a somewhat original theme, although it borrows heavily from classics such as "The Scarecrow & Mrs. King," "The War of the Roses," and Schwarzeneggar’s "True Lies." Just like television needs to lay off its incessant urge to turn everything into a reality show, the movie studios need to throttle back on the number of remakes and sequels it makes. Indie film makers are keeping alive the flame of originality, although there’s no reason why Hollywood can’t make an original film that appeals to mass audiences. Start by reworking the canned plotline we all know and expected: develop character, key moment in character’s life, character responds, climax, happy ending.
Time to get a TiVo?
I took a break from Christmas card writing and studying Korean to do a little channel surfing on cable TV. I do that sometimes when I take a study break. My wife thinks I’m great at finding interesting things to watch on the “stupid box.” (“Stupid box” is the North Korean word for television; it is such a fitting word!) There wasn’t much on at 1 p.m. on a weekday before Christmas. I surfed until I came upon the classic movie “Tremors,” the Kevin Bacon featuring oversized worms that eat anything that moves (literally). It’s probably the umpteenth time it’s been broadcast on cable. I think the cable movie stations have it on permanent rotation. It’s one of those movies cable features over and over. Other films that are cable standards include Arnold Schwarzenegger‘s “Kindergarden Cop” and “Predator”, “National Lampoon’s Vacation” featuring Chevy Chase and Beverly D’Angelo and “Planes, Trains, and Automobiles” starring Steve Martin and John Candy. Although I don’t watch TV that often, I’ve probably seen parts of “Vacation” dozens of times. I always seem to stumble upon “Tremors” and “Vacation” halfway through the movie. Whenever I turn on the TV and find Kevin Bacon, Reba McIntyre, and Michael Gross talking in cheesy southwestern accents perched atop buildings or vehicles and fighting off grotesque earthworms with tentacle tongues. I almost always stumble upon “Vacation” when the Griswold family is driving through Kansas en route to the Grand Canyon. I usually turn it off after they drop dear old Aunt Edna off at their cousin’s home in Arizona. Although I’ve seen these movies’ endings dozens of times, I rarely have a chance to catch the beginning. Take the movie “The Ring” for example. HBO aired the show ad nauseum a couple months ago, and I always found it on TV mid-way through the movie. I’ve seen the ending about 4 times, but I’ve never seen the beginning. I even thought about renting it so I could see the beginning of this intriguing flick, but why would I when I’ve seen the ending so many times? I’ll wait until it cable airs it again, and maybe I’ll go see the next installment of “The Ring” due out next spring. Maybe it’s time to get a TiVo and a TV guide so I can pre-record these shows and watch them in their entirety. Until then I guess I’ll have to be content with watching half reruns.