Elements of a Book Phenomenon (Part One)

I recently read Mockingjay, the final book in The Hunger Games trilogy by Suzanne Collins. The trilogy is the latest book sensation to follow on the heels of two other blockbuster series, The Twilight Saga by Stephenie Meyer and the Harry Potter series by J.K. Rowling. I read all three series in order to understand why they became runaway hits—and for fun, of course. As anyone not named Rip Van Winkle knows, Harry Potter became a cultural phenomenon with books, movies, and a litany of tie-ins. Twilight is well on its way to doing the same, although its popularity may wind down after part two of the movie Breaking Dawn hits theaters in November 2012.

The newest book sensation to take hold in popular culture seems to be The Hunger Games. With the first movie adaptation set to release in March 2012, the trilogy may catch fire like its protagonist, Katniss Everdeen, did in the Hunger Games. Some believe that The Millennium Trilogy by Stieg Larsson featuring Lisbeth Salander, the Girl with the Dragon Tattoo, was the next mega-series to follow Twilight. It has a large international following and not one, but two, movie adaptations. I would argue, however, that although it has elements of a book phenomenon, The Millennium Trilogy has not quite crossed over to literary immortality (except in Sweden, perhaps). That the movie version of The Girl with the Dragon Tattoo starring Daniel Craig and Rooney Mara was a disappointment at the box office supports my assumption.

Why do some book series, like The Millennium Trilogy, become bestsellers, while a few, like The Twilight Saga, become phenomena? What sets Harry Potter, a book series that Wikipedia estimated earned more than $450 million and counting (excluding the films), apart from R.L. Stine’s Goosebumps novels that have grossed more than $350 million to date? Or The Hunger Games from another series some have compared to it, Gone by Michael Grant? Some books become bestsellers, even blockbusters, but never cross the nebulous line to cultural sensation. Movie adaptations play a role in whether a book series becomes a phenomenon, although many bestsellers are made into film but do not redefine popular culture. Having a large publishing company willing to sell licensing rights to hype a series helps, but it does not explain how some books catch fire while others fizzle. For those who are skeptical that a series like Twilight should be considered a phenomenon, keep in mind that a book does not have to be critically acclaimed to be a phenomenon; it has to influence popular culture. Based on this standard, Twilight certainly has.

If you are an author planning to write the Next Great Novel, how do you write a series that will become a book phenomenon? I have not written one and cannot draw from my own experience to tell you how to do it, but I have read and studied many series that became book sensations. Here’s an obvious trajectory for bestselling book series. The first novel must become a bestseller with each successive novel building a larger audience. Once the books become a commercial success, movie adaptations attract a wider following and reinforce the books’ messages. What transforms these series into phenomena, however, is the final phase in their evolution—they build a reciprocal relationship with popular culture, become synonymous with it, and redefine it. Consider the words “Hogwarts,” “muggles,” “Voltari,” and “imprint.” Each has made its way from the pages of Harry Potter or Twilight into the popular lexicon. A book series becomes a phenomenon when other books and media copy its formula, echoing the same themes as the original. Most copycats, however, never replicate the success of the original. The proliferation of paranormal romances, from vampires to fairy tales, is a result of Twilight’s impact on culture. None are as successful.

In addition to the series I mentioned above, others as diverse as The Godfather, Gone With The Wind, and Lord of the Rings have become book phenomena. Each draws heavily on cultural themes that capture readers’ imaginations and renders images into a strong story that, in turn, shapes popular culture. The Godfather by Mario Puzo drew from images of mafia families in New York and Italy and distilled them into a masterpiece that redefined in our minds what it meant to be a mobster. Gone With The Wind captured the imaginations of Depression-era audiences that recalled the American Civil War in the years before World War II. Many saw the idyllic world of southern plantations as a way to escape their own; the triumphs and tragedies of the protagonists, Scarlett and Rhett, mirrored readers own lives. Loosely based on geopolitics during the era of fascism and World War II, The Hobbit and the Lord of the Rings defined the fantasy genre for generations to come. Virtually every fantasy written since then has at least some elements of Tolkien’s Middle Earth.

Now, it’s time for The Hunger Games. This intriguing series touches on contemporary themes of modern warfare, the media, and reality television, and combines them with society’s infatuation with post-apocalyptic worlds. Few aspects of Collins’ books are original, but the way in which she turns popular images and ideas into a compelling story reverberates in a way that may transform it into the next book phenomenon. Whether The Hunger Games crosses over to literary immortality depends on how its movie adaptation performs at the box office. If ticket sales are disappointing, as is highly unlikely, it could go the way of Christopher Paolini’s Inheritance Cycle, a book series whose upward trajectory was cut short by a poorly made film.

I have identified some key elements a book series should have in order to become a book phenomenon. Stay tuned for part two, where I discuss these elements in detail.

This is part one of a two-part series examining what transforms a book series into a phenomenon. Click here for part two of the series.

M.G. Edwards is a writer of books and stories in the mystery, thriller and science fiction-fantasy genres. He also writes travel adventures. He recently published a collection of short stories called Real Dreams: Thirty Years of Short Stories available as an ebook and in print on Amazon.com. His upcoming book, Kilimanjaro: One Man’s Quest to Go Over the Hill, will be released on March 31, 2012. He lives in Bangkok, Thailand with his wife Jing and son Alex.

For more books or stories by M.G. Edwards, visit his web site at www.mgedwards.com or his blog, World Adventurers. Contact him at me@mgedwards.com, on Facebook, on Google+, or @m_g_edwards on Twitter.

© 2012 Brilliance Press. All rights reserved. No part of this work may be reproduced or transmitted without the written consent of the author.

 

I Am No Longer A Foreign Service Officer

KilimanjaroA post I wrote in October 2006 called “What is a Foreign Service officer?” ranks among this blog’s most popular entries. I wrote it during the heady days when I was looking forward to a long career as a diplomat and retiring from the Foreign Service. Alas, it was not meant to be. I resigned from the U.S. Department of State last year to pursue other interests, a decision that I do not regret and am thankful I made.

I owe it to readers who read my earlier post a balanced view of the Foreign Service that cannot be found in the Foreign Service Journal, AFSA press releases, State Department literature, or blogs written by diplomats or their dependents. Most of what you read online about the Foreign Service is rosy and, in my opinion, defends it to a fault. Perpetual sunshine about the Foreign Service does not tell the full story and does a disservice to those who are interested in becoming Foreign Service officers and need a more realistic picture of what to expect.

If you are interested in a career as a Foreign Service officer, you should seriously consider these points before embarking on the lengthy and competitive application process. I do not want to dissuade you from pursuing your dream, but you should be aware of some realities of Foreign Service life that are not well publicized. These views are my own but have been reinforced by years of firsthand observations and conversations with peers. Many of my colleagues shared these sentiments.

1. Worldwide Availability. You are expected to be available for service worldwide, and your personal preferences may not be taken into account. You may be called to go somewhere you don’t want to go that could put your life at risk. The needs of the service supersede yours. Expect to serve in places you may not want to be.

2. Separation. Be prepared at some point in your career to be separated from your family and serve unaccompanied. If your spouse or partner also works for the Department, expect to do separate tours at least once in your career, possibly more. As of last year, over ten percent of all posts were unaccompanied. If keeping the family together is your raison d’être, you may be disappointed.

3. U.S. Interests. Expect to promote U.S. foreign policy. There is little room for altruism and idealism if it does not coincide with U.S. interests. These interests depend on the administration in office, and whatever you advocated may change at any time. You do not serve your country. You serve the Federal Government and hope that it is doing what’s best for your country.

4. Frequent Moves. Be prepared to move frequently. In some cases, this may mean a short tour of one year or less in a conflict zone, a short-term assignment, an evacuation, or a reassignment to another post. You will move from place to place every two-to-three years, or sooner, unless you can find a different assignment at the same post. While moving from country to country may seem exciting to some, relocation ranks as one of the biggest headaches for Foreign Service families.

5. Bureaucracy. Get used to working in a bureaucracy. You work for the Federal Government. It may be “cool” being a diplomat, but you are still a member of the bureaucracy. Expect decisions and paperwork to move slowly through the system, if at all. Often they will be “overcome by events,” a fancy term that means you did a lot of work for nothing. You will do an immense amount of paper pushing in the office until you’re senior enough to have support staff to do it for you.

6. Unfair Rules. “Fair” is a four-letter word. Do not expect justice or fairness. The rules are written to be equalizers and may make no sense. Expect “no” as an answer to even the most logical requests and massage the rules until you get to “yes.” You are subject to the Foreign Affairs Manual and federal regulations. In a rule-based organization, those who know the rules and how to work the system tend to do better. Those who expect fairness, justice, or hold firm in their resolve often go wanting. The Foreign Service has few options for those who want to pursue a complaint because the rules were written with the Department’s interests in mind.

7. Multiple Clearances. Do nothing until you have cleared with everyone who needs to approve whatever you’re doing or face potential consequences. Your superiors are ultimately responsible for your actions under mission authority and can take disciplinary action if you misstep. If you’re a free spirit or like to do things your own way, think twice. Measure as many times as it takes to get full clearance and then cut.

8. No Privacy. Do not expect to have any privacy. Your life is on public display, and you are expected to lead yourself in public responsibly. Do nothing privately you would not want to see end up in the pages of the Washington Post. Everyone wants to know what you’re doing. Everyone, inside and out.

9. Unhealthy Work Environment. Expect to work with a variety of personalities from many cultures. Given its high-pressure working environment, the Foreign Service has elevated levels of stress that can negatively influence behavior. While many employees are excellent colleagues, the Department has its fair share of bad bosses and nasty coworkers. The Department’s hierarchical clearance and promotion systems are designed to give leverage to those in positions of authority. They can make your life miserable if you’re not compliant or simply rub them the wrong way. Try to get along, even if it goes against every fiber in your being, because with perseverance you too will rise to a position of authority and eventually exert your own leverage.

Michael Gene (M. G.) Edwards is a writer of books and stories in the mystery, thriller and science fiction-fantasy genres. He also writes travel adventures. A former U.S. diplomat, he served in South Korea, Paraguay, and Zambia before resigning in 2011 to write full time. He is recipient of numerous State Department awards, the Joint Civilian Service Achievement Award from the U.S. Department of Defense, and a commendation from the Ministry of Foreign Affairs of the Republic of Paraguay. He lives in Bangkok, Thailand with his wife Jing and son Alex. For books and stories by M.G. Edwards, visit his web site at www.mgedwards.com. Contact him at me@mgedwards.com or on Facebook or Twitter.

The views in this blog entry are solely those of the writer and do not represent the views of the U.S. Department of State.

The Akha People of Thailand

The artisan village near Mae Chan, Thailand that my family and I visited October 24 was home to members of the Akha and Kayan Lahwi indigenous groups. Two minorities that normally did not live together had joined forces to improve their livelihoods by promoting tourism and selling handicrafts.

2011_10_24 Karen Village (4)

2011_10_24 Karen Village (14)

The Akha, who lived on the opposite side of a small creek from the Kayan Lahwi, were the first people I met. Although the “long-neck” Kayan women were the primary draw for tourists who visited by the village, the Akha were the gatekeepers who collected entrance fees and ran a small motorcycle-powered ice cream cart. The cart was an odd sight in the middle of a “traditional” village, but it revealed ingenuity as yet another way for the villagers to earn extra income.

2011_10_24 Karen Village (12)

I did not realize that different ethnic groups lived together until I went back to the Akha side of the creek and noticed that the women there looked different from the Kayan. The Akha women wore distinctive headdresses bedecked with silver circlets instead of brass coils around their necks and more formal ceremonial clothing. Women who managed the market stalls eagerly tried to sell us handicrafts as we passed on our way to the Kayan side. The men I saw manned the ticket booth and parking lot at the village entrance. Tourists tended to buy arts and crafts from the Kayan, passing by the Akha’s stalls without another thought. I conjectured that the Akha were in charge of collecting entrance fees while the Kayan drew crowds. I surmised that when the Kayan fled from Burma in the 1980s and 1990s they were invited by the Akha to live and work together in order to attract tourist dollars.

2011_10_24 Karen Village (8)

2011_10_24 Karen Village (10)

2011_10_24 Karen Village (9)

2011_10_24 Karen Village (7)

2011_10_24 Karen Village (11)

One of six major hill tribes in Thailand that include the Lahu, Karen, Hmong/Miao, Mien/Yao and Lisu, the Akha have traditionally engaged in subsistence farming in a region stretching from China to Thailand, Laos, and Burma. They have come into conflict with governments and other interests over engaging in slash-and-burn agriculture and living in areas with protected ecosystems or forestlands. During my visit, I noted that the Ahka engaged in small-scale banana and rice cultivation.

2011_10_24 Karen Village (15)

2011_10_24 Karen Village (16)

2011_10_24 Karen Village (17)

I spoke with one Akha woman about life in her village. She said in English that her two children attended a public school in Mae Chan for “a better life” and that she worked to help put them through school. She did not like living there but could not move because she did not have a permit to live elsewhere. She said that life there was not easy. I was touched by her story and wondered what, if anything, I could do for her.

2011_10_24 Karen Village (5)

2011_10_24 Karen Village (6)

Map picture